Jollibee Strategic Paper

Table of Contents

I. COMPANY PROFILE NATURE OF BUSINESS VISION-MISSION CORE VALUES OBJECTIVES PRODUCTS AND SERVICES HISTORY MANAGEMENT AND ORGANIZATIONAL STRUCTURE 3-YEAR FINANCIAL DATA (2006, 2007, 2008) BUSINESS MODEL II. CURRENT STRATEGIES CURRENT APPLIED GENERIC COMPETITIVE STRATEGIES COMPLEMENTARY AND FUNCTIONAL STRATEGIES STRATEGIC PROGRAMS AND ACCOMPLISHMENTS SUPPLY CHAINS IN-HOUSE OPERATIONS AND SUPPORTS IN-HOUSE GENERAL MANAGEMENT DISTRIBUTION/MARKETING III. ASSESSING THE SITUATION EXTERNAL OPPORTUNITIES AND THREATS DESCRIPTION OF THE FAST FOOD INDUSTRY KEY SUCCESS FACTORS IN THE INDUSTRY MACRO-ECONOMIC ANALYSIS PORTER’S 5-COMPETITIVE FORCES INDUSTRY ANALYSIS EXTERNAL FACTOR EVALUATION (EFE) SUMMARY OF KEY OPPORTUNITIES AND THREATS INTERNAL STRENGTHS AND WEAKNESSES FINANCIAL DATA ANALYSIS COMPETITIVE PROFILE MATRIX (CPM) – FAST FOOD RESTAURANTS INTERNAL ENVIRONMENT INTERNAL FACTOR EVALUATION (IFE) SUMMARY OF KEY STRENGTH AND W EAKNESSES IV. GENERATING ALTERNATIVE STRATEGIES GENERIC STRATEGIES USING SWOT/TOWS MATRIX COMPLEMENTARY AND FUNCTIONAL STRATEGIES I/E MATRIX BGC MATRIX SPACE MATRIX GRAND STRATEGY MATRIX V. SELECTING VIABLE ALTERNATIVES QSPM SFU MATRIX VI. SUMMARY AND RECOMMENDATIONS GENERIC COMPETITIVE STRATEGY COMPLEMENTARY STRATEGIES FUNCTIONAL STRATEGIES MARKETING / SALES STRATEGY OPERATIONAL, PRODUCTION OR TECHNICAL STRATEGIES FINANCE, HR AND OTHERS 1 1 1 1 1 2 3 4 5 5 6 6 6 7 7 8 8 9 10 10 10 10 11 12 14 14 18 18 19 19 23 23 26 26 28 28 29 30 31 33 33 33 34 34 34 34 34 35 35

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I. Company Profile

Nature of Business

According to Wright Reports: Jollibee Food Corporation’s principal activity is developing, operating and franchising fast food stores under the trade name Jollibee. The Company also operates fast food stores under the Chowking, Greenwich, Delifrance and Manong Pepe's brands and a bakeshop under the Red Ribbon brands. (Winthon Corporation, 2008)

Vision-Mission

Vision Statement “We are the best tasting QSR.. The most...