Elbulli

Inhaltsverzeichnis

1 What should Ferran Adria and the elBulli team do nex? Can the elBulli philosophy be applied to potato chips?Fast food? 2

1.1 What should Ferran Adria and the elBulli team do next? 2

1.2 Can the elBulli philosophy be applied to potato chips? 2

1.3 Fast food? 3

2 What should come first? Creativity or the customer? 4

What should Ferran Adria and the elBulli team do nex? Can the elBulli philosophy be applied to potato chips?Fast food?

1 What should Ferran Adria and the elBulli team do next?

Ferran Adria had a few good ideas for „saving“ his philosophy after his restaurant came to close: The hotel, consulting, the books and catalouges. However, in my opinion it would be a dissiption not to offer the special meals of the elBulli team.

Adria just said:

“ I recently saw a TV interview about the American Express Centurion Card. It said that you can have access to anything that can be purchased in this world. But it made me laugh. There is one thing that you cannot purchase: a reservation at elBulli. What would be the normal thing to do? Raise prices. It should be 600 €. But I do not cook for millionaires, I cook for sensitive people.“

For me it sounds like a claim addressed to himself. A claim to make something different but without changing the philosophy of creativity. For more people he wants to make it possible to eat the elBulli creations, to offer them a amazing meal to a reasonable price with profit.

One solution could be the restaurantsystem of Vapiano. The idea is very simple. The clients can choose from a few different italian meals witch will be prepared just in sequenze in front of their eyes. So for Ferran it would be possible to create for example every week or month a new menue. Therefore he cannot keep his kind of service, it cannot be a celebration like in the elBulli restaurant. But it would be possible for him offer is menues for more people at more places, so that not only a few people...