Strategic Analysis

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Pages: 10

Category: Business and Industry

Date Submitted: 11/28/2012 06:38 AM

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This Paper will focus on the organisation called British petroleum typically known as BP. This purpose of this paper is to examine and evaluate and analyse the present strategic position of BP within the industry also as we proceed further we shall also look at the environmental analysis, structural determinants of the intensity of the competition, structural analysis and competitive strategy of BP, The whole paper has been divided into three parts, in part one we look at the general analytical techniques like SWOT, PESTEL, proposed by M.E porter , latter in Part two BP will be analysed in the light of ansoff matrix and BCG matrix, and the porters five forces, the final part consists of suggestions with respect to the above analysis

Introduction :-

“BP is one of the world's leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items”

British petroleum well known as BP is world’s major oil and gas company, it is one of the the world third largest company (source Wikipedia: it is well know brand world wide, and in business realm it is much known as a corporation which has been actively participating in vertical integration approach in every area of fuel industry, that includes excavation of oil and extraction and production refining distribution power generation and trading, recently BP has been actively involving in the development of renewable energy resources as it is believed by the end of this century all the worlds reserves of conservative fuel deposits will vanish, however BP has its operation undergoing in 80 different countries and produced approximately 4 million barrels of crude oil, Bp’s largest maket share is in united states head quarted in Houston, the company has been alleged for the threat...