Eat2Eat

The eat2eat Restaurant Marketing Information Pack

This document is strictly private and confidential. All information contained herein is for the use of the intended recipient only and should not be distributed to any third party without the prior authorization of eat2eat Pte. Ltd. (‘the company’). This document remains the property of the Company at all times and ‘eat2eat’, ‘everything about food’ and the ‘sun logo’ are registered trademarks of the Company. June 2003

Copyright © 2000-2003 eat2eat Pte. Ltd. All rights reserved.

1. An introduction to the business eat2eat Pte. Ltd. (‘eat2eat’) is the leading Internet Reservation portal in Asia Pacific. It is ranked No.1 in each of the major regional cities by the most active Search engines including Yahoo, MSN and Google for delivering reservations to restaurants. The business was launched in Singapore in October 2000 and the web site www.eat2eat.com was unveiled to the public on 1 July 2001. The company remains a Singapore based operation with offices in Singapore and Sydney and a coverage model that includes Bangkok, Hong Kong, Kuala Lumpur, Kyoto, Phuket, Singapore, Shanghai and Tokyo. Current plans to include Seoul and Melbourne are underway. The company is focused on creating value for restaurants. It works with restaurants to combine Internet driven technology with traditional business processes to market the establishment to customers, suppliers and business partners. A new marketing channel The company only works with the best restaurants in any given city and currently has over 400 restaurants on line (and continues to sign up new restaurants in each location in which it operates). This strategy enables eat2eat to create a premier restaurant site which in turn, allows for focused marketing opportunities and as a result, is attracting high spending individuals and organizations that wish to be associated with fine dining and quality entertainment as members. The eat2eat site is available in English...