Martix Healtcare

University of Phoenix Material

Health Care Marketing Information Matrix

There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.

|Source of Health Information |Type of Health-Related |Marketing Messages |How the Consumer May Assess the Accuracy or |

| |Information | |Reliability of the Marketing Messages |

|List the information source, such as Internet websites, WebMD, MedLine, or the news media. |Type of information |List at least one marketing|List one approach the consumer may use to verify |

| |provided by the source |message being communicated |the accuracy of the marketing message. |

| | |to the consumer within this| |

| | |information source. | |

|Example: |Example: |Example: |Example:...