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Category: Business and Industry
Date Submitted: 11/29/2012 08:29 AM
11/28/12
Cas e Analys is Bank of Am eric a Mobile Banking - College Es s ays - Yibin2000
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Case Analysis: Bank of America: Mobile Banking
By yibin2000, May 2012 | 5 Pag es ( 1,202 Words) | 677 Views|
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Case Analysis: Bank of America: Mobile Banking
Company Overview:
Stud yMod e.com i s the web 's
Bank of America is the largest US bank founded in 1904, it has expanded
l ead i ng l earni ng tool .
through several acquisitions. By the end of 2009, Bank of America was
the market leader serving 82% of the US population and over 53 million
We i nsp i re mi l l i ons of stud ents
every
customers. They are positioned as number one in online and mobile
d ay wi th over 650,000 mod el essays
banking. Their mobile banking services were launched in 2007 and have
gained 4 million customers in less than three years. Acquisitions made
and p ap ers, AP notes and b ook
notes.
by Bank of America prior to the financial crisis caused a very strong drop
Le a rn More
in their stock price.
Customers:
In 2009, 10 million customers used mobile banking and this is expected
to grow to 37 million by 2014. Customers that use mobile banking are
not the same as online customers. Customers that use mobile banking
represent a different segment of the market that other banking
customers. Security...