Bank of America

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Date Submitted: 11/29/2012 08:29 AM

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Cas e Analys is Bank of Am eric a Mobile Banking - College Es s ays - Yibin2000

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Case Analysis: Bank of America: Mobile Banking

By yibin2000, May 2012 | 5 Pag es ( 1,202 Words) | 677 Views|

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Case Analysis: Bank of America: Mobile Banking

Company Overview:

Stud yMod i s the web 's

Bank of America is the largest US bank founded in 1904, it has expanded

l ead i ng l earni ng tool .

through several acquisitions. By the end of 2009, Bank of America was

the market leader serving 82% of the US population and over 53 million

We i nsp i re mi l l i ons of stud ents


customers. They are positioned as number one in online and mobile

d ay wi th over 650,000 mod el essays

banking. Their mobile banking services were launched in 2007 and have

gained 4 million customers in less than three years. Acquisitions made

and p ap ers, AP notes and b ook


by Bank of America prior to the financial crisis caused a very strong drop

Le a rn More

in their stock price.


In 2009, 10 million customers used mobile banking and this is expected

to grow to 37 million by 2014. Customers that use mobile banking are

not the same as online customers. Customers that use mobile banking

represent a different segment of the market that other banking

customers. Security...