Corporate

ASSIGNMENT NO.4

NAME: HINA ATTA

Reg No: 4642

CLASS ID: 46398

Submitted on: November 18th, 2012

Submitted to: Sir Adnan Anwar

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PHILIP MORRIS

STRENGTHS:

| Weightage | Rating |

Strong Brand Image | 1 | 3.8 |

Expertise in Marketing | 1 | 4 |

Export | 0.7 | 3 |

Diversification | 1 | 4 |

Close alliances with wholesalers and retailers | 0.5 | 3 |

Market Leader | 0.8 | 3.5 |

Consumer Loyalty | 1 | 3.8 |

WEAKNESSES:

| Weightage | Rating |

Past Attitude | 1 | 4 |

Dominant reliance on tobacco segment | 0.6 | 3.5 |

Announced voluntary retirement and separation | 0.6 | 2.5 |

Beer Business | 0.1 | 2 |

Failed to manufacture harmless cigarettes | 0.8 | 3 |

THREATS:

| Weightage | Rating |

Increase in Foreign Tax | 0.5 | 2.8 |

Competitors low priced products | 1 | 3.5 |

Several Pending legislations | 0.2 | 3 |

Legal barriers against cigarette consumption and advertising | 0.8 | 4 |

Increase prices in agriculture products (tobacco) | 0.7 | 2.8 |

OPPORTUNITIES:

| Weightage | Rating |

Growing new markets in developing countries | 1 | 3.5 |

Use Brand image to further diversify | 1 | 4 |

Entering into smokeless tobacco segment | 0.6 | 3 |

Female and Teenage smokers | 0.8 | 3.3 |

Reduced capital cost and R&D cost | 0.2 | 3 |

STRENGTH | WEAKNESSES |

* Expertise in Marketing * Diversification * Strong Brand Image | * Past attitude * Dominant reliance on Tobacco segment * Failed to manufacture harmless cigarettes |

OPPORTUNITIES | THREATS |

* Use brand image to further diversify * Growing new markets in developing countries * Female and Teenage smokers | * Legal barriers against cigarette consumption and advertising * Competitors low priced products * Increase prices in agriculture products (tobacco) |

PROBLEM NO.1:

Philip Morris has an advantage of brand image and diversification. But I think it is not making...