Submitted by: Submitted by yadira1021
Views: 276
Words: 267
Pages: 2
Category: English Composition
Date Submitted: 12/02/2012 03:21 PM
Advertisement has changed significantly throughout the years. No longer are ads confined to the usual places like buses, billboards and stadiums. Anywhere your eyes can rest there is an ad Excerpted from Kalle Lash “Hype” says, “everyday an estimated 12 billion display ads are dumped into North Americas collective unconscious”. That being said , it is safe to say that cooperate America has been controlling our purchases more that we liked.
There is a company called videocarte that installs interactive screens on your shopping cart while you shop.I can understand why an executive from the company will say”videocarte is the most powerful micromarketing medium available today”. There has been a time when I’m in the supermarket and have a videocarte and the interactive screens are displaying ads on junk food and other products, I must admit they tend to influence your shopping. On the other hand, they can expose you to helpful products. Like the article “Hype” signs of life in the USA say “No one is exempt, there is nowhere to run and no one will be spared”.
As for me, I have learned to train my mind not to be influence by ads. For example, when I go food shopping, I have a list and only buy the items that are on there. I also, listen to cds, therefore, I stay away from the ads they play on the radio. Finally I keep in mind that the marketers just want to make you buy something.
You can not totally avoid them, however you can minimize the amount of ads you are expose to.