Mc Donald

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Words: 668

Pages: 3

Category: Business and Industry

Date Submitted: 12/02/2012 08:04 PM

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Mc Donald is a well known restaurant line throughout the world. It is a success today but no one could have predicted that this restaurant line would have encountered such success at the first beginning of the business. The quality of the food and the cooks’ speed are the main reason explaining the long line in front of Mc Donald’s door. This success is due in part to Fred Turner, a Mc Donald’s executive, who created a production system of unusual thoroughness and attention to detail. Thus, this system known as the bible contains precise instructions of cooking and greeting customers. Although Mc Donald’s staffs care about the health of their clients by applying the rules many people got sick by eating Mc Donald food and between 1982 and 1992 Mc Donald has received over 700 complaints.

In fact, the idea of putting the basic rules of cooking not only in the book known as the bible but also on the machines is very interesting. Moreover, it is said that the Mc Donald’s kitchen is full of buzzers and flashing lights that tell employees what to do. All these initiatives are in place to avoid issues with their clients. Since the business is all about food, it is a very sensitive domain and a double care is required. In addition, one said that everything that is going into the mouth can lead to serious diseases. Thus, they have to be careful if they do not want to fail their business. Fred Turner had understood those simple concepts in the early 1958 and that is why he put together the seventy five pages manual for the company use. It was so important that operators who disobey those rules lost their franchises. Despite the precautions took in the kitchens, many people got sick by eating some hamburgers or French fries for example. What happened? Does that mean that the employers at Mc Donald are the ones at fault?

One of the most famous product liability cases is the Mc Donald’s coffee-cup case. Stella Liebeck, a 79-year-old woman, spilled the entire...