Air Asia

D. How do the international market / culture, management styles and business system affect the company performance?

Do they have adjusted / alter their product or services to fit with the host country market needs?

How the company face the competition.

International market / culture, management style and business systems have many advantages and disadvantages to the airlines company of Air Asia. Travel services, travel and transportation that were offered by the Air Asia BERHAD are one of a kind of international market. Services in international business include products that are not real and engaging source of revenue to the airline.

Now Air Asia has taken steps to meet its mission. In 2001, the company was the only RM1.00 each, RM40 million debt-ridden, has only two used Boeing 737 to 300 aircraft, flying only to one destination, carrying 250,000 passengers a year and has only 250 employees. But after nine years, Air Asia worth nearly RM 4 billion, a profit of RM549 million, has more than 85 Airbus A320 and A330 aircraft, flying directly through more than 130 routes to 70 destinations worldwide, flown over 20 million passengers a year and now has more than 8,000 employees in Malaysia, Thailand (Thai Air Asia) and Indonesia (Indonesia Air Asia).

For companies Air Asia BERHAD is not easy to ensure a market share of 60 per cent for domestic market and 40 percent of international markets by Air Asia recorded previously remained in ensure that consumers are continue to enjoy quality service at low fares. Air Asia to ensure services get the attention of consumers. Air Asia BERHAD Company has done a variety of strategies to meet the wants and needs of different consumer. Air Asia, chief executive officer (CEO) by Tony Fernandez and now on 1 July ago was replaced by the Aireen Omar has made substantial modification of their services are aligned with the needs and requirements of users changing over time. Organizational...