Business Research

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5a- Yes-Depends-No. This rating scale only provides three options which can be vague to some participants. Even if a participant selects “Depends” it is unclear of what it depends on. This type of rating scale can be misleading for both the researcher and participant.

5b- Excellent-Good-Fair-Poor. There is no median within this scale and it is unbalanced. According to Cooper and Schindler (2011) “The scale designer expects that the mean ratings will be near “good” and that there will be a symmetrical distribution of answers around the point, but the scale does not allow participants who are unfavorable to express the intensity of their attitude” (p. 296).

5c- Excellent-Good-Average-Fair-Poor. The scale is balanced due to Average following in the middle. The rating scale gives the participant two choices on each side of average.

5d- Strongly Approve-Approve-Uncertain-Disapprove-Strongly Disapprove. Although a participant has more selections to select from, this is an unforced-choice rating scale which provides the participant to express uncertain within the scale. This would be a good scale for participants.

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1a. Purpose: The purpose of source is what the author or the data collector is trying to accomplish. (Cooper and Schindler, p. 104). This is to evaluate to determine if research is truly needed.

1b. Scope: According to Cooper and Schindler (2011) “The breadth and depth of topic coverage, including time period, geographic limitations, and the criteria for information inclusion” (p. 104). The purpose and scope plays a hand together with getting criteria.

1c. Authority: According to Cooper and Schindler (2011) “The level of the data (primary, secondary, tertiary) and the credentials of the source author(s)” (p.104). All source authors credential should be notated at all times in all sources.

1d. Audience: According to Cooper and Schindler (2011) “The characteristics and background of the people or groups for whom...