Mesp Japan Culture

Market Entry Strategy Project.

This exercise corresponds to the MESP online simulation. For the nation you are studying, list several of its people’s manners and customs. What values do people hold dear? Describe their attitude toward time, work, and cultural change. What religions are practiced there? What language(s) are spoken? What ethnicities reside in the nation, and do they form distinct subcultures? Describe the nation’s social structure and its education system. Turn to Figures 2.2 and 2.3 and either: (a) explain why you think the nation appears where it does, or (b) identify where you think it belongs on the figure and explain why. Integrate your findings into your completed MESP report.

Japan is a nation that has a population of one hundred and twenty-six million people, of this population it is estimated that ninety eight and a half percent are Japanese while the rest make up of Chinese, Korean and a sliver of other various nations. More than ninety-nine percent of the population speaks Japanese. The Japanese have full religious freedom, but around ninety percent of the population either subscribe to Buddhism or Shinto, including a large amount of that population subscribing to a hybrid of both. Most Japanese tend to avoid open competition and confrontation. Working within a group requires self control, but they fell that there is pride in contributing to the group, emotional security, and social identity. Decisions are made only after consulting with everyone in the group; decision making involves each member of the group in an information exchange, reinforces feelings of group identity, and makes implementation of the decision smoother. A Japanese person will most likely prefer not to interact with a stranger, mostly to avoid error in proper etiquette, the business cards is a substitute for this interaction, and is so frequently exchanged in Japan because they are valuable tools of social interaction; providing enough information about...