Affordable Luxuries

Executive Summary

A new way of looking at event planning has arrived in the Virgin Islands. Affordable Luxuries brings to St. Thomas, VI a new era of event planning. With the combination of the founder’s passion, customer satisfaction and going the extra mile for desired results, we will flourish in the market. Affordable Luxuries strive to meet our customers’ needs every time.

Affordable Luxuries is a newly established company, 2011, to offer the best class in event planning services.

The Market

Affordable Luxuries will target a distinct market segment of the population; middle to upper-class families, couples, individuals, or private and public organizations. These groups were chosen because they are most able to afford event planners. Affordable Luxuries events will be handled professionally, upscale and offer the best appeal to the our clients

Financial Plan

Affordable Luxuries, a home-based business, will require minimal funds to start-up, and as it grows and expand, we will seek additional funds for this purpose

Management

Affordable Luxuries is owned and managed by Esmie H. Edwards. Esmie is college educated, has over ten years of hospitality and event planning experience, and has a good knowledge of planning, decorating and budgeting.

Competitive Advantage

Affordable Luxuries has identified a few areas to remain competitive. Offer the best in price, quality and service. Provide excellent quality events. Establish and maintain a good reputation through customer service and integrity within the business community. We will offer a variety of events options to meet our customer’s needs. Our events will be upscale, personal, and stress-free.

Objective:

Affordable Luxuries is a small home-based business focused on creating memories through the ease of event planning.