Boeing 787

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Boeing 787 dreamliner

Synopsis

The Boeing Company is an American multinational aerospace and defense

corporation. Boeing is made up of multiple business units, which are

Boeing Commercial Airplanes (BCA); Boeing Defense, Space & Security

(BDS); Engineering, Operations & Technology; Boeing Capital; and

Boeing Shared Services Group.

Boeing faced a competition from Airbus, lost its industry lead in

commercial airplane sales and a series of ethical scandals in the

early 2000s. Customers relationship Boeing built it is not enough to

save it’s possession.

Rewrite in marketing terminology

Boeing- Airbus market share . The only manufacturers of large medium or long-range passenger aircraft, has today reached epic proportions. Airbus overtook Boeing five years ago to be number one, mostly through the success of its medium capacity long-haul Airbus A-330 and its shorter-range variations such as the A-340. This market share pie-chart of the two head to head competitors-Boeing and Airbus shows that Airbus is leading at the moment. Even though the number of orders is higher with Airbus in 2004 but the total revenues of Boeing is still much higher than that of Airbus. This is due to the fact that Boeing gains profit from other activities such as military aerospace, defence, and space businesses. With the launch of Airbus A380, the market share in the coming year will have slightly a change which is better for Airbus. However, Boeing will be able to regain its market share thanks to the new model of 7E7, Dreamliner and making the competition more aggressive. The pie-chart result is based on the revenues that Boeing and Airbus earned in 2004.

1.Discuss the nature of the market structure and demand for the dreamliner. What are the implications of this for Boeing and its customers?

Boeing is the world’s largest manufacturer of aircrafts, commercial and military bombined, In addition to that Boeing is also involved...