Quick Server

Quick Server 100 Marketing Plan Outline

Contents

Executive Summary 3

Current Marketing Situation 3

Market Description 3

Product Review 4

Competitive Review 4

Distribution Review 4

Strengths, Weaknesses, Opportunities, and Threat Analysis 5

Strengths 5

Weaknesses 5

Opportunities 5

Threats 5

Objectives and Issues 6

Marketing Strategy 6

Marketing Research 6

Positioning 6

Product Strategy 6

Pricing Strategy 6

Distribution Strategy 6

Marketing Communications Strategy 7

Action Plan 7

Budgets 7

Controls 7

Executive Summary

The goal of this project is to stall our Quick Server 100 in all the major restaurant chains. The Quick Server 100 is a Point of Sales System similar to the ones currently used by the restaurant staff to enter the patrons order. The difference of our system is that it is a coordinated system mounted directly at each table allowing the patron to individually enter their orders. The system would also be set up to accept the patron’s credit card. The advantages of this system are that it would free up the staff members allowing for a feeling of having a host or hostess verses a waiter/waitress. The patrons enjoy the freedom of placing orders without the negative issues due to long wait times when the restaurant is busy. Our system will also reduce the stress that some experience with having to give up their credit cards to restaurant staff

Current Marketing Situation

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Market Description

Our targeting market would be all the major eating establishment chains Our goal is to be adopted at the corporate level of all these companies with integration though out the full scope of these chains at each individual franchise location worldwide.

TGI Fridays, has 763 restaurants worldwide, including 529 in the US.

Applebee’s As of December 31, 2008, Applebee's has 2,004 restaurants in 49 states and 16 countries outside of the US. 1,875 of those are in the US.

Ruby Tuesdays currently...