Submitted by: Submitted by marjo0927
Views: 198
Words: 253
Pages: 2
Category: Business and Industry
Date Submitted: 12/04/2012 09:04 PM
Marithza Jorqueras
MKT571
Article Review
December 5, 2012
The Four Unconscious Factors That Influence Purchase Decisions
http://themarketingspot.com/2010/12/four-unconscious-factors-that-influence-purchase-decisions.html
Summary
Most consumers’ decisions are made unconscious, according to Philip Graves, author of Consumer.ology, there are four primary factors that preoccupy the unconscious mind during a purchase. ("The Four Unconscious Factors That Influence Purchase Decisions", 2012). This article gives a good understating of the main four unconscious factors that affect customers purchased decisions and offer a solution for each of the factors that business can apply to win customers’ expectations and decisions.
Marketing Concepts Discussed
Factors that influence customers purchasing decisions
* People prefer to buy without thinking. ("The Four Unconscious Factors That Influence Purchase Decisions", 2012).
* People hate losing something more than they like getting something new. ("The Four Unconscious Factors That Influence Purchase Decisions", 2012).
* People are highly influenced by what they first encounter. ("The Four Unconscious Factors That Influence Purchase Decisions", 2012).
* People will follow the crowd if they get the chance. ("The Four Unconscious Factors That Influence Purchase Decisions", 2012).
* Social benefits
* Financial benefits
* Customers are value maximizes
Key Points and Analysis
It’s important to analyze and understand how an unconscious decision of customers can affect a business and how business need to react to those decisions, or even better, how to act proactively to give the costumer what it need and provide a satisfaction even to unconscious minds.
Key points:
* No Thinking, Please
* Risk Aversion
* First Impressions
* Social Proof