Moms.Com

For this negotiation assignment my partner and I came to the agreement that consisted of me the buyer purchasing Moms.com for 9 million dollars. With this payment of 9 million dollars, I have the power to show each episode a maximum of 6 times. Working out this agreement so that both parties (my partner and I) were happy with what the overall terms were wasn’t particularly easy. Going into the negotiation I planned on receiving Moms.com for 8.5 million dollars however my reservation point was 9.2 million dollars. My partner (seller) had a different targeted price which resulted in myself not receiving this show for the price that I wanted. Since this was the case and I thought that Moms.com could be very profitable even though I was paying 500K more than I liked I factored in the show JUNIORS that was airing in the near future. I figured that because I ended up purchasing Moms.com for a higher value than I wanted to I could use that as leverage for purchasing JUNIORS relatively soon. One of the main concepts that I used in this negotiation was that I did not reveal my reservation point at any moment. This was beneficial for me because I did not want the seller to know what the maximum price I would have paid for this TV show. Another concept that was used was the leverage aspect. Leverage was beneficial in this agreement because it was understood that Moms.com was going to be purchased at a higher price resulting in JUNIORS being purchased for a lower price than expected.

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This exercise was very useful for me in learning about how to be a better negotiator for a few reasons. Using and retaining all the information that was given is very important. I have found that while reading through the prompt it is important to pick up information that you can use for leverage in a current negotiation or in a future one. In addition I found that not supplying the opposing party with all of your personal information and research can be useful. By this I mean, if...