Human Factors in Technology

Human Factors in Technology Paper

TEC/401

University of Phoenix

October 30, 2012

Gibson Guitars: New Technology Impact

New technology in this ever-changing world of customer desires and product development is an integral part of the business structure. Implementing new technology takes precedence in most corporations when concerning product development and attracting new customers. The impact of new technology depends largely on the amount of research conducted, the popularity of the product group, price, and features.

The Gibson Corporation has been introducing new guitars well before the 1930s. “By the time Gibson began work on its first electric guitar, the company had a 40-year tradition of quality and innovation to uphold. The first Gibson electric had to be nothing less than the best electric guitar the world had ever seen” (Gibson USA, 2011, Para. 4). Striving for greatness is the indicator of success for every successful corporation. Pride and quality in workmanship are the driving factors when discussing the effects of new technology impacts on customers.

How Gibson introduced the new product to customers

Gibson is a well-known worldwide corporation with guitars sold around the world. When designing and implementing new technology Gibson employs varying options for product insertion into the customer retail sector. With the influx of new bands and musical acts in the 21st century Gibson takes advantage of the largest advertising venue for new guitars; musical acts. Videos, concerts, and television appearances are an excellent source of new technology implementation. Potential customers can visually see the new product, especially when in the video platform. The corporation can donate their new technology to select clients, which is shown and zoomed in on occasionally; a free form of advertising.

The newest product from Gibson is the Gibson Dark Fire. With the logo “Light Your Fire: The Most Versatile Tone Monster Ever Made. Never before has...