Consumer Buying Behaviour

PROJECT REPORT

“A Study of Consumers’ Buying Behavior of Pens at

Retail Outlets in Rural Areas”

HAMILTON WRITING INSTRUMENT PVT. LTD.

Submitted in the partial fulfillment of the requirement of Post Graduate Diploma in Management

Under the supervision of:

Prof. Abdul Qadir Mr. Manas Ranjan Nayak

Faculty Mentor Industry Mentor

Submitted by:

Gadadhara Rath

Roll # PGSF1138, Batch 2011-13

A-32 A, Sector 62

JAIPURIA INSTITUTE OF MANAGEMENT

Noida 201309

CERTIFICATE

This is to certify that Mr. Gadadhara Rath of PGDM has successfully completed Summer Training Programme for a period of 8 weeks with HAMILTON HOUSEWARE PVT. LTD. From 29/04/2012 to 22/06/2012.

As per our assessment, he is hard working and his performance has been excellent during the training programme.

We wish him all the success for his future endeavours.

Manas Ranjan Nayak

Area Sales Manager

Hamilton Writing Instrument Pvt. Ltd.

DECLARATON

I hereby State that the summer project report entitled “The Study of Consumers Buying Behavior of Pens at Retail Outlets in Rural Areas” submitted by me in partial fulfillment of the requirements of PGDM, is my original work and that it has not previously formed the basis for the award of any other Degree, Diploma, Fellowship or other similar titles.

Date: 29th April, 2012 Gadadhara Rath

Place: Bhubaneswar (Orissa) Roll # PGSF1138

ACKNOWLEDGEMENT

It is not enough to take steps which may someday lead to a goal; each step must be itself a goal and a step likewise. – Johann Wolfgang von Goethe

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