Mattel's China Experience

Content

Question number 1: Mattel operates Global Management Practices. What are these, who is involved and how are they implemented? --------------------------- 3

Question number 2: Why did the business have difficulties with the recall of their product? How could this have been avoided? --------------------------------- 4

Question number 3: How has Operations Management become more accountable in Mattel? What must be in place to ensure more effective Operations Management? --------------------------------------------------------------- 5

Question number 4: What are the issues for sub-contracting on such a large scale for Mattel? --------------------------------------------------------------------------- 6

Question number 5: It takes years to create a positive and successful image. It takes days for a crisis to ruin reputations. Is this what happened to Mattel or were there other factors beyond their control? -------------------------------------- 8

Conclusion ----------------------------------------------------------------------------------- 9

References --------------------------------------------------------------------------------- 11

Question number 1: Mattel operates Global Management Practices. What are these, who is involved and how are they implemented?

Mattel has been introduced as a leading company in terms of Quality and Safety by taking social responsibility and being a volunteer to set up and implement strict practices which are under the consideration of Consumer Product Safety Commission (CPSC) externally, and Mattel’s Global Manufacturing Principals (GMP) internally as its own independent standard. In 2007, Business Ethics magazine ranked Mattel number 92 of the top 100 Best Corporate Citizens, a list drawn from the country's largest 1,000 publicly listed companies. Not only the Quality Control of the products which is produced in different parties all around the world is under the supervision of GMP, but also it is involved in...