Gfnber

ABOUT FIGARO COFFEE COMPANY

In 1993, a group of coffee lovers and enthusiasts got together and dreamt of a cafe where they could lounge and entertain friends and business associates - an Outlet that can fulfill their demanding taste for great coffee, delicious pastries and excellent service. This dream developed into a concept and soon the concept became a reality.

The concept grew into a complete coffee Outlet where Filipinos could get whatever they needed for coffee making; from the bean, to the equipment and paraphernalia, to the drinks --- THE PERFECT COFFEE.

Thus, the concept was born. The foundation and principles were set (Vision and Mission), and the support systems were established. Research and Development, taste tests and sourcing began. With the machinery in place, the concept was launched.

On its debut in November 1993, with a managing partner and two (2) employees, the first Outlet (rather, "kiosk") was born in the Makati Mall of the Ayala Center. This kiosk was mysteriously called the "F" store. It was the first of its kind. The Outlet had all the coffee and tea paraphernalia, it retailed coffees, freshly ground coffee beans and the first to introduce flavored coffee beans in the Philippines.

It was a very brave concept to introduce to Manila and the first few months were "testing" times for the concept. Filipinos were skeptical and suspicious about the product. But with determination, patience and perseverance, the company moved forward to its new location.

The Coffee Company's name was not used until April of 1994, when the Company was finally awarded its first mall space in Manila. Then FIGARO COFFEE COMPANY was born.

The name FIGARO was thought of by the directors as an idea to complete the Italian/European concept. They wanted to come up with a name that is widely recognized but not commercially and commonly used. The "Opera: Barber of Seville" has the song "Figaro" which popularized the name, thus Figaro was born.

Figaro is different...