Marketing

In today’s business environment it is very important for an organization use its best skill to market is product on the virtual world. This is why Kudler Fine Foods is using the Virtual technology to market its product. “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (Kudler, Sales & Marketing, 2007, ¶1). Kudler’s marketing has implemented three promotions strategy which are expanding services, frequent shopper program, and increased efficiency. This has been very successful implementation for the future of Kudler Fine Foods because has shown positive results. “Kudler intends to expand its customer base and customer purchasing rate, by offering in store parties to customers to show how to prepare specialty foods. Consumers will be drawn by local celebrities, world renowned chefs that will train consumers, other food experts, and Kathy Kudler.” This an important method because revenues and frequency of customer visits will increase per visit due to the increased amount of time spent in the stores.

As Buss stated on its article that “Why is the mind designed the way it is? How does input from the environment interact with the mind to produce behavior? By taking aim at such questions, the science of evolutionary psychology has emerged as a vibrant new discipline producing groundbreaking insights.” The statement above is very true because it talks about the behavior of consumer and how they will act toward product purchase.

As it is notice in the Kudler website that further marketing research is needed to determine a strategy for the company to take action. As mentioned in the surveys that were not able to provide adequate data result and by obtaining more accurate surveys can possibly produce results. While having accurate data can create a...