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Category: Business and Industry
Date Submitted: 12/10/2012 05:31 AM
MKTG 1
HOMEWORK SLIDES
LO
Mod1: 笔记本作业1:Zipcar
1) Do you think Zipcar reflects a
marketing orientation.
2) Discuss how the local car rental
industry in Xi’an can become more
market orientated.
3) Write a A5 summary of you discussion
in your homework book.
LO 2
Copyright © 2013 by Nelson Education Ltd.
2
Mod1: 笔记本作业2:人人乐
Your local supermarket 人人乐 uses the slogan 口号 is “It’s
your store.”
However, when you asked one of the stock people to help you
find a bag of chips 炸土豆条 he told you it was not his job and
that you should look a little harder.
On your way out, you noticed a sign with an address for
complaints 投诉.
Draft a letter explaining why the supermarket’s slogan will never
be credible 可信的 unless their employees carry it out.
Write an A5 in your 笔记本for your next class.
LO 3
Copyright © 2013 by Nelson Education Ltd.
3
Mod 1: 小组作业1:Netflix
In your small groups read, discuss and answer the study
questions on p.100 “Case Assignment 1: Netflix”
Write an A4 handwritten report.
Make sure that your report includes your group name, names of
members, date and name of assignment.
Submit during our next class.
LO 3
Copyright © 2013 by Nelson Education Ltd.
4
小组作业1:Netflix
In your small groups read, discuss and answer the study
questions on p.100 “Case Assignment 1: Netflix”
Write an A4 handwritten report.
Make sure that your report includes your group name, names of
members, date and name of assignment.
Submit during our next class.
LO 3
Copyright © 2013 by Nelson Education Ltd.
5
MKTG 2
THE MARKETING
ENVIRONMENT营销环境,
SOCIAL RESPONSIBILITY
社会责任,
AND ETHICS
道德标准
LO
Mod2: 笔记本作业1: Chinese Values
What are the most important
values 最重要的价值观 that
will influence Chinese
people’s lifestyle 会影响生活
方式 and purchasing
behaviour
LO 2
Copyright © 2013 by Nelson Education Ltd.
7
Mod2: 笔记本作业2
Chinese Family
Discuss:
how has the makeup of...