Submitted by: Submitted by katusha
Views: 368
Words: 1818
Pages: 8
Category: Business and Industry
Date Submitted: 12/10/2012 03:46 PM
Project
“McDonalds Salad Bar”
Content
Introduction Page 3
Marketing Research Page 4
Company Page 4
Target Audience Page 4
Brand Position Page 5
Competitors Page 5
SWOT Page 6
Marketing Mix Page 6
Campaign Strategy Page 7
Media Selection Page 7
TV Board Page 8
Billboard Page 10
Message strategy Page 11
Conclusion Page 12
References...