Intell Innovation Process

iv * 1. Group 3 Inte lUsing innovation to create competitive advantages

* 2. Jay``Steven `` Katherin `` Vanessa

* 3. • The worlds largest semiconductor chip maker I. Introduction (based on revenue).• Founded on July 18, 1968, as Integrated Electronics Corporation ("Intel" is from the word intelligence)• Products: Flash memory, Motherboard Chipsets, Network Interface Card, Bluetooth Chipsets

* 4. • Key people: Paul S. Otellini, CEO Craig Barrett, Chairman Sean M. Maloney, General Manager• Revenue: US$ 37.586 billion (2008)• Employees: 83,500 (2008)

* 5. II. Intel Inside

* 6. a. Three key steps (innovations) in the development of microchip technology1. Research2. Development3. Manufacture

* 7. How the innovations have transformed people’s work, life, leisure? Examples Improving a microprocessorResearch to run computer programs at the same time (Ideas) Less energy consumptionDevelop design a particular chipTo do that, They work withManufacturing customers, software companies, Intel’s marketing – manufacturing, testing staff

* 8. b. Market-led & Product-ledProduct-orientated developmentfocuses on developing the productionprocess and the product itself arising(new use of technology or innovation).Market-orientated approach identifiesand analyses customer needs. It thendevelops products which meet them

* 9. Intel’s method

* 10. c. Intel and specific group of users• They provide chips for many different segments• They identify their segments by products notebooks, desktops, servers, etc.• 2 main groups of customers : - Business market Example: desktop computers or laptops - companies - Personal use Example: notebook computers - students

* 11. Research - Research into manufacturing capabilities and material. - More broad research focused on what technology can offer.

* 12. 4. The importance of R&D• IT field requires R&D• Intel is a company that produces the chips that deliver this increased...