Do You Rue, I Do?: Evaluating Reward Systems and There Imapacts

Do you Rue, I do?: Evaluating Reward Systems and There Imapacts

Crystal Sanders

116 Saucier Drive

Hattiesburg, MS 39401

Starlite842001@yahoo.com

(601)325-0042

GM 591 Organizational Behavior

Matasha Murrell-Jones

February 20, 2011

Introduction

“Rue” comes from the French word for “street,” while “21” represents the age that everyone wants to be! (rue21, 2011) Formerly known as Pennsylvania Fashions Inc., rue21 has been a leading specialty retailer establishment offering the newest fashion for girls and guys. Rue 21 Inc., is headquartered in Warrendale, Pennsylvania, they specialize in offering discounted casual apparel and accessories for young men and women. In February 2002, Pennsylvania Fashions filed for chapter 11 bankruptcy protection, which they eventually revamped themselves closing nearly 80 out of the 250 stores during that time. In May of 2003 the company exited chapter 11 bankruptcy and changed the name of the company in efforts to help revamp the outdated image. Rue 21, Inc. is now a leading multi-billion dollar retail establishment, who just in the past 5 years has decided to venture into the fragrance aspect of the business. Rue’s mission now is to introduce two new fragrances every year, the company receives 7% for every bottle sold, so the company view the fragrance portion of the business as a huge investment.

Being an Assistant Manager my job is to make sure that the associates carry out their assign duties for that particular day. Maintaining exceptional customer service, while providing good floor supervision is a job in itself. Mainly, the job requires that store performance is up on the sales plan, outperforming last year’s sales, making sure great customer service is front and forward every business day, and lastly that the store’s fragrance goal is met every day. Rue 21 knew that they were entering into a huge competitive market, especially, trying to sell fragrance that would be appealing to young and older adults. More...