Bank of America

Bank of America

Tiffany Aguillard

MGMT 521/Management

September 12, 2011

Prof. Stephanie Edens

Bank of America Overview

Bank of America is the nation’s leading financial institution. Bank of America serves clients in more than 150 countries. The company is a member of the FDIC and a part of the S&P 500 Index and the Dow Jones Industrial Average. (Williamson, 2010). It is a very prestigious company, and I am thinking about investing in this company. However, there are some factors I must consider as a mutual fund manager before I invest. I must know Bank of America’s strengths, opportunities, weaknesses, and threats. I must also identify the company’s stakeholders, their wants and needs, and determine if those wants and needs are met. After careful research, here are my findings.

SWOT Analysis

Bank of America serves individual consumers, small and middle market businesses, and large corporations. It is the largest bank holding company in the United States by assets, and the second largest bank by market capitalization. After conducting the SWOT analysis, I obtained the banks’ strengths, weaknesses, opportunities, and threats. Strengths

The company has a noteworthy brand image, outstanding customer service, and high customer satisfaction. This is an essential element to note in regard to the company’s clients feedback. The company has a variety of financial services and products, as well as strong internet banking presence. This allows clients to experience convenient banking anywhere, at any time. Bank of America also has a strong presence in the global market because of the various acquisitions, mergers, and joint ventures. The corporations’ largest divisions consist of Small Business Banking and Global Consumer. The banks main focuses are credit card issuance and consumer...