Pizza Hut Culture

Different Cultures Environment

During the positive expansion of Pizza Hut, there are many problems faced by them that are to adapt Pizza Hut’s menu and services to the local demands as well as the way of managing people cross-culturally. Pizza Hut worked hard in order to meet the satisfaction of their customer in different countries. There are two specified culture environment problem faced by Pizza Hut, it is internal and external. But in these cases, is more focus on the external factors. External factors means, all the factors that not related to the management in the company. External also is the global worldwide range, so it could be anything that is related to the business of the company from up to toe. Here, we classified the three differences of Pizza Hut based on the different countries.

Malaysia

Cerebos is a Singapore based-company and was the first owner of the Pizza Hut in Malaysia. Pizza Hut began its operation in Malaysia on 19th May 1982 with the opening of its first outlet at Yow Chuan Plaza, Kuala Lumpur. Cerebos had opened 29 outlets and decided to sell the franchise to KFC Holdings Malaysia Berhad in December 1995. The number of Pizza Hut outlets since then has grown to 72 outlets today. Pizza Hut is projected to grow at a planned average rate of 10 new outlets per annum for the next 3 years. The specialty of the Pizza Hut in Malaysia is not only open at the urban areas, but it also opened at the rural areas based on the demand.

As we know, Malaysia is the country that use ‘Islam’ as the official religion and Pizza Hut that operates in Malaysia are strictly not serve non-halal foods and also do not serve alcoholic drinks. By using this policy, Pizza Hut are able to attract customer to come to their restaurants mostly Malay. Pizza Hut in Malaysia need to apply ‘Halal’ certificates from JAKIM in order to operate their business to all citizens. In terms of menu, Pizza Hut are try to adapt all the ethnics, custom and traditional foods in order...