Whole Food

Whole Foods SWOT

Strengths

• Whole Foods owns and operates a chain of natural and organic foods supermarkets through several wholly-owned subsidiaries. The company's supermarkets are located in the US, Canada, and the UK. (2002 into Canada and entered the United Kingdom with the acquisition of seven Fresh & Wild stores in 2004)

• The company recorded revenues of $7,953.9 million during the financial year (FY) ended September 2008, an increase of 20.7% over FY2007.

• They have had 25 years of double digit revenue growth.

• They are the undisputed $4.7B Organic Supermarket Industry Leader.

• Originally, health food stores were small, expensive, and didn't carry a large variety of products, Whole Foods changed all of this and they became the founding firm of this industry.

• They offer catering , seasonal products and recipes, in-store events such as cooking classes, free tours around the store for customers with food allergies.

• They have an amazing website with blogs, recipes, sale items, tips, podcasts and more. The website is well designed and explains the Whole Foods concept very well.

• They are supported by complementary industries such as: Health Industry, Health Insurance Companies, Health Care Specialists, Fitness Centers and Wellness Programs.

• Whole Foods has a commitment to selling high quality natural and organic products, satisfying and delighting its customers, and caring about their communities and environment. These three factors, in large part, are why customers are attracted to the brand.

• They have a hip image and attract younger, more affluent shoppers.

• Their reputation for having the largest selection of organic, healthy, locally grown foods of any supermarket worldwide makes them attractive to customers.

Weaknesses

• Right now the US government subsidizes (provides money to support) the corn growers industry, but not the organic farmer-therefore companies not...