Swot

CONTENT

1. Project Goal

2. History and Company Background

* About Sapporo, Hokkaido

* Culture and Climate

* Company Factory

* Organization

* Short Chronology

3. Company Competitor

* Local Competitor

* International Competitor (Singapore)

4. Demographics Research

* Target Audience

5. SWOT Analysis

6. Website FAQs

7. Concept Development

* Logo Design

* LayOut Design

* Necessary Images

8. ROYCE’ Product List

Project Goal

To improve promotion about ROYCE’ product

History and Company Background

ROYCE' was founded in Sapporo in 1983. By gradually acquiring better techniques and enriching our experiences, we are dedicated to making real good chocolate of world quality in Hokkaido where the climate and the clean air are suitable for making confectionaries. The fundamental principle of Royce' has been and will always be to painstakingly source for high quality ingredients, and to sell its products at prices that customers can afford for daily consumption.

In the course of time, because of increasing demand, Royce' began taking orders from customers from outside of Hokkaido by telephone. Customers' names and addresses were recorded and their orders were sent one by one from our factory. That was the beginning of our mail order system.

When we started to bake cookies at a small factory, the smell from the factory tempted and attracted the neighbors. A table was put in front of the factory and cookies were sold. That was the beginning of the direct management stores.

Looking back, the history of Royce' has been based upon the support of many people.

Royce' chocolate is enjoyed by many Royce' chocolate lovers from Hokkaido to other parts of Japan, and now to other countries also.

We will continue to make real good chocolate by observing our fundamental principle, and with our challenging creative spirit.

Trade Name: ROYCE' Confect Co., Ltd.

Head Office: 1-1, Ainosato4-9, Kita-ku, Sapporo,...