Bussines China Panda

Exam: Written Exam in January, handwritten or typed.

Background Reading: Optional

Everything relevant for the exam will be discussed in class.

Lecture 1

Organization

People working together to achieve a defined objective.

Business Organization can have wide (global) range of activity.

Number of global/transnational/international businesses has increased rapidly since the 1990s.

Global businesses have a to pick a business culture/values. One possibility: Choose the culture of the parent country (ethnocentric behaviour vs. polycentric behaviour). Depends on consumer relationship, whether consumer preferences differ from home country and the extent in which it effects the consumer.

Polycentric behaviour requires both a top down and a bottom up structure. Goals have to be set to achieve a goal, bottom has to apply to home market, centre has to match the two and check possibility in execution.

Top management is constituent of representatives of all concerned parties on one level (geocentric behaviour). The top level will develop its own company culture going beyond the ethnic cultures.

Stakeholders

People who have interests in the activities of the company.

Consumers vs. customers: Can be the same but also differ and demand different approaches (consumer marketing vs. customer relationship).

Shareholders, employees, state (taxes).

Human Resource

* Consists of individuals,

* members of a large variety of groups,

* is part of an organisation

Policy

Definition of the term within the business context: Long-term vision of business goals and a road map towards achieving those.

A policy should be a signpost towards the future, should be defined wide enough to be able to encompass changes which occur over time and at the same time be specific enough to be meaningful.

Strategy:

Is derived from the policy. Allows changes from time to time. Considers priorities, looks at alternatives.

Operations...