Communucations Stratigies

Communication Strategies

Dhaava is a company new to the market. The company manufactures and sells cars. The Indian company owns and manages its operations. The company plans to market vehicles Dhaava. Macro trends in conditions found in the previous study, population growth, the gap between high and low, and concern for environmental issues. This test identifies and helps to identify trends and market segments, which is for sales and marketing.

Target Market

Companies applying for the marketing needs of each country use the three elements involved in defining the target market include the market segmentation, target market, and market positioning. The target markets for Dhaava are India and the United Kingdom.

Create marketing purposes

Marketing helps the company achieve the goals established. Targets may be set at two levels: activity level, and functional level. Both kinds of objectives should be specific, measurable, achievable, relevant and timely.

Dhaava has the following objectives: the company wants to achieve a market share of 5% for cars over the next 12 months. Dhaava want to reach a market share of 10% of cars sold over the next two years and 75% for brand awareness in target markets customers within 12 months. The company also plans to increase sales by 20% over the next two years.

Marketing Mix

"Marketing Mix is a set of controlled variables of the marketing mix to get the response you want to target market, (Kotler & Keller, 2007). “Dhaava car consists of several main advantages. These include cleanliness and good quality for production cars. Most consumers tend to compare prices and quality vehicles from other brands on the market. Dhaava will position itself with the product differentiation car, benefits, consumers pocket relief and the...