Marketing

SWOT Analysis

(1) Strength

GPS navigator

* Is a software that contain map that show the location of the department and exact coordinate of the shopping items

* To familiar the location of the shopping mall so that they will not loss the direction.

* Can help the customer save time and reduce the bother to find the location of the merchandise.

Bar code scanner

* contains the detail and information about the products in the shopping mall

* to identify the price of the merchandises or products

* convenient the customers as not need to find the bar code scanner

Wristband located bracelet

* detecting the location of their child in the shopping mall

* Every bracelet has special GPS device that work with the smart shopping cart device.

Auto payment

* can make their payment using the shopping cart by transaction method

* the payment can be paid by credit card or debit card

* this payment system is straight directly connected to the bank account

(2) Weaknesses

Battery

* Need many voltage of electricity to charge the device

* One of the expenses to the business

Payment system

* Ability to pay the payment through our device

* Only card is available as the users have to key in the number of the card number and PIN number

* For those do have the card how them can make the payment during shopping

Opportunity

Enhance the image and reputation of the country

* the advance of the innovative technology is important in a modern country as this all technologies can convenience the user

* Can share our technology with other country and get a good evaluation from advance country like Japanese.

Industry Growth

* Increasing the chance of the job for the country

* Enhance the quality of the technologies field in the country

Threat

Pricing

* our product is related to technology and mostly need a lot of advance accessories from the advance technology company

* price of the...