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DAIMLERCHRYSLER

1. In what ways did the cultures of the two companies differ? What do you think the terms “innovation” and “entrepreneurship” meant to Chrysler employees? To Daimler employees?

Different culture makes two this companies different as e explained European cultures are known to be more conservative. European firms more risk averse, hierarchical organizational structure and more reluctant to accept the changes. In contrast to the more American-style liberal, risk taker, likes to accept the changes and aggressive. Different cultural backgrounds to make the integration process more difficult and DaimlerChrysler merger requires a long time to process integration is achieved. They have adapted to the new culture blending the results of culture that seems more American than the outside, but employees within the company believes that the company DaimlerChrysler is actually more like a corporation Germans. And also there is Commitment less This is evident from the decision has not been taken during the announcement of merger of the two companies, whether the merged company (DaimlerChrysler) will be more directed to the European or American companies or are neutral (eg take the form of a Dutch company). Both companies stated publicly "Let the facts speak for the decision", which means something like "Let the reality that determines the future". More over Market segmentation is different

The company's goal to make cost savings, for example in terms of the purchase must be difficult to achieve because there is no overlap of their products. Daimler very dominant in the upscale segment, while Chrysler to dominate middle level.

Innovation related to globalization trends. Globalization gives advantage to the compressive globalizes. Advantage is the advantage compressive place and time is more efficient in serving the global market to support innovation. Innovation related to globalization trends. Innovation: to face competition in the market need to...