Mission & Vision Statements

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Date Submitted: 12/23/2012 11:30 AM

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Business Strategy


By : Heba Mahfouz


Companies often list their vision and their mission statements on their sites. The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on a company’s future. However, some companies tend to blend these statements.

The following are some of the top technology-based company mission statements:

The (2012 Top 100 Global Brandz) saw Apple retaining its number one position, with Google in the 3rd, As before, pushing AT&T out to 8th.

· Apple

· Google

· AT&T

Mission Statements :


I looked this mission statement up on an earlier time, BUT I could not find the mission statement today on Apple when I went looking for it again… it seems to have disappeared…

" Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices. "

As far as mission statements go, I find this boring. It doesn’t talk about its people, it doesn’t talk about its environmental aims (something important to Apple when you review its Website) and it makes no mention of its corporate responsibility around the world. It talks about the products it has already created and its leadership position, but it doesn’t inspire the imagination about where it’s going to take us next. This is a shame, and I definitely think Apple could do a much better job of it, because Apple certainly is inspiring.


AT&T is relatively...