Management

ACKNOWLEDGEMENT

First of all, we would thank Allah Almighty, the most Beneficent and Merciful for giving us the opportunity and strength to work on this report.

We would like to thank our course instructor Miss Tasneem Fatima for her help, guidance, support and cooperation.

We dedicate this report to our beloved parents whose love, guidance, constant hardwork and protection led us to the illuminated path of knowledge.

Contents

1.        Company Introduction 4

2.        Vision and Mission statement 5

2.1 Analyzing the Vision and Mission Statement 5

3.        Core Values 6

4.        National Foods Limited Products: 6

5.        PEST-C Analysis 7

5.1 Political/Economic Conditions 7

5.2 Social Activities/ conditions 7

5.3 Technological Analysis 7

5.4 Competitor’s Analysis 7

6.        Porter’s 5 Forces 8

6.1 Rivalry among competing firms 8

6.2 Potential entry of new competitors 8

6.3 Potential Development of substitute products 8

6.4 Bargaining Power of Suppliers 8

6.5 Bargaining Power of Consumers 9

7.        National Foods Limited’s progress over the years 10

7.1 Top Line Performance 10

7.2 Margin Analysis 12

8.        External Factor Evaluation (EFE) 13

9.        Competitive Profile Matrix (CPM) 14

10.     Internal Factor Evaluation (IFE) 15

11.     SWOT Analysis 16

12.     Conclusion 18

Introduction

The food industry in Pakistan’s is considered a large industry. The industry

produces cooking oils, hydrogenated vegetable oils, sugar, flour, dairy

products such as milk, butter, yogurt, cheese and ice-cream, biscuits, breads

and confectionery, fruit juices and fruit juice drinks, carbonated beverages,

snack foods based on rice, potatoes, corn and pulses, processed chicken,

jams, jellies, squashes, sauces, pickles...