Project on Thailand

A

FOREIGN COUNTRY STUDY REPORT

ON

“TOURISM SECTOR"

AT

THAILAND

Project report submitted for the partial fulfillment of the

MASTER OF BUSINESS ADMINISTRATION

(2012)

Semester-3

Submitted by:

* Dimple Bimra 11MBA013

* Purvi Patel 11MBA041

Submitted to:

* Mr. Gunjan Shah

[Date & Month, 2012]

SHRIMAD RAJCHANDRA INSTITUTE OF MANAGEMENT AND COMPUTER APPLICATION GOPAL VIDYANAGAR

COUNTRY INTRODUCTION

* National Symbol

* The Thai national and royal symbol is the Garuda, a mythical half-bird half-human figure (steed of the Hindu god Vishnu) that adorns King Bhumibol Adulyadej’s scepter and royal standard.

* National Flag (Introduced by King Vajiravudh, 1917)

* Thailand’s national flag is composed of five horizontal bands of red, white, and blue.

* Outer bands of red representing the nation enclose equal inner bands of white evoking religion.

* The blue band, occupying the central one-third of the total area, symbolizes the monarchy.

* The harmony of design expresses the complementary nature of these three pillars of the Thai nation.

* National Day: December 5, the birthday of His Majesty King Bhumibol Adulyadej, is generally regarded as National Day. This day is a public holiday.

* Capital: Bangkok

* Government: Unitary parliamentary constitutional monarchy

* King of Thailand: Bhumibol Adulyadej

* Prime Minister of Thailand: Yingluck Shinawatra (PT)

* Currency: Baht (฿) (THB)

* Map of Thailand

GENERAL INFORMATION

Siam is the name by which outsiders have known THAILAND for centuries. The country was known as SIAM to the world until 1939 and again between 1945 and 1949. On May 11, 1949, an official proclamation changed the name of the country to "Thailand" or "Prathet Thai" (in THAI language), by which it has since been known. The word "THAI" means "FREE", and therefore "Thailand" means "Land of the Free." 

*...