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Category: Business and Industry
Date Submitted: 01/03/2013 02:18 PM
Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe
FEASIBILITY STUDY
Feasibility study prepared by
Julie Swartzendruber
Owner
205 1st Avenue
Coralville, IA 52241
319-621-3201
February 02, 2012
Table of contents
Executive Summary 3
Product/Service 4
Purpose of the product/service 4
Stage of development 4
Product limitations 4
Proprietary rights 4
Governmental approvals 4
Product liability 4
Related services and spin-offs 4
Production 4
Ownership 4
Marketing Plan 5 SWOT Analysis 5
Industry profile: Current market size 5
Growth potential 5
Industry trends 5
Competition profile 5
Customer profile 5
Customer benefits 5
Target markets 5
Market penetration 5
Price and Profitability 6
Price list 6
Sales estimate 7
Cost of product/service 8
Gross margin 9
Three-year operating expenses 10
Three-year operating statement 13
Start-up costs 14
Start-up expenses 15
Capital expenditures 16
Plan for Further Action 19
Pitfalls 19
Positives 19
Needed capital 19
Entrepreneur's role 19
Business plan 19
License potential 19
Corporate partners 19
Proprietary rights 19
Infrastructure members 19
Executive Summary
Introduction
Kya’s Gourmet Coffee and Smoothie Sensation Cyber Café is a coffee and smoothie service shop. Right now the stage of development is in start-up.
Methodology/Analysis
Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe will become the prime coffee/smoothie shop in the area and is determined to become a daily necessity for local coffee and...