Sample Marketing Plan



The Better Alternative To Living In A Bubble

Marketing Plan

Prepared by

Baker Online Marketing 111b Student

May 2002

Executive Summary

Scrub Squad is a start-up venture that will specialize in residential cleaning services. What will set us apart and put us above the competition is the fact that we will be the first cleaning service aimed at removing all household allergens. It is reported that over 50 million people in the United States, alone, suffer from itchy eyes, runny noses, rashes, sneezing, and other complications associated with allergies. Now add to this the additional 17 million people who suffer from asthma. Children miss more days of school for allergy related illnesses than any other illness. The allergy condition in the U.S. is a growing epidemic, as it is estimated that upwards of 30% of the world’s population suffers from allergies and asthma. Unfortunately, it is noted that the worst allergens may be present in the sufferers’ own homes. According to the Environmental Protection Agency, indoor air is even more polluted than outside air. The most common allergens, dust, mold, pollen, and pet dander, live and prosper in carpet, couches, curtains, decorations, books, and magazines. This is worsened by the fact that the average American spends more than 90% of his or her time indoors. This leads to excessive amounts of allergen inhalation and exposure. The average home gathers more than 40 pounds of dust each year. This dust is made of over 5,000 ingredients, including hair, dirt, pet dander, mold, mildew, and dust-mite droppings. This dust does not remain stationary. It circulates in an airborne fashion, waiting to be consumed by the residents of the house. The average American breathes in nearly one cup of this dust every week! It may seem that the logical solution would be to clean the house frequently. Yet, nothing can aggravate an allergy sufferer’s conditions more than housecleaning. Not only is exposure to...