Buyer

* Specific steps in the decision process leading up to and following the purchase

The decision process I would use leading up to purchasing a frozen dinner and pair of shoes is that I have to see what’s important about purchasing these 2 items. Is it a need or want? The first step I would take is to define if there is going to a problem when I purchased these two items. Clearing my thoughts first would help me in making the right choice. Second I would have to think of an alternative plan, do I want to purchase new shoes now while I have a pair that has been broken in and still going strong for me? Do I need to purchase frozen dinner or all the ingredients to make a decent meal? After I evaluate the alternatives and solve any problems then I will go ahead and finalize my decision whether I am ready to buy it or not.

* Factors and influences on the purchase decision

Factors influence a consumer decision and the biggest factors that influenced me to purchase these items would be social and psychological. Psychological I need food for me working 9 hrs a day and when I pick up my son from daycare by the time we get home its little time to cook and clean and get ready for bed. Frozen dinner is easy to make just pop in the microwave and dinner is ready. Social factors would lead me in making a decision to buy a new pair of shoes. I have good running shoe that is broken in and it’s comfortable but I see my coworker with nice shoes that he says has a pump that helps you bounce while running. So therefore buy or not to buy, I can go ahead and purchase the frozen dinner but maybe wait on the shoes.

* How the steps might be the same or different for your two products.

The steps would be difference for both products, because of the need to recognize each product. The Information Search on both products rather evaluating the alternatives all plays in the factor of making the final decision rather to buy it or not. The similarities would be the factors that lead...