International Marketing

Nowadays, technology makes the world without boundaries, every company / corporate are looking for expand their business over the worldwide in order to maximize the profit, especially in China, as one of largest country and population in the world, has tremendous potential for expanding the Business. Companies tend to jump into China market.

Mr. Yanhoo Li, as an owner of five cosmetic surgery clinice in South korea, is looking for international expansion, who targets to go to China market. Making use of well-reputation of Korea‘s cosmetic surgery, to meet the repaid demand of cosmetic surgery market. Prior to go to the new market, market research is essential to have a better understand the market situation for the strategy planning and action.

Q1.The survey is conducted with 1,339 females, and 394 out of total respondents, who indicate his/her interest on laser resurfacing.

Consumer‘s income and purchase intention of potential users

|Income(RMB) |Numbers of Potential user |Percentage |

|0-500 |32 |8.1 |

|501-1,000 |121 |30.7 |

|1,001-2,500 |153 |38.8 |

|2,501-5,000 |72 |18.3 |

|10,001 |16 |4.1 |

|Total |394 |100% |

According to Table 2 & 3, in shanghai, China, it is obviously that income, purchase intention and price sensitivity, have a direct...