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Category: Business and Industry
Date Submitted: 01/14/2013 01:53 PM
MARKETING MANAGEMENT-II PROJECT
ON
SALES AND DISTRIBUTION AND MARKETING COMMUNICATION OF HINDUSTAN UNILEVER LIMITED – DOVE
SUBMITTED TO
PROF. ANIRBAN CHAKRABORTY
ON 13
TH
NOVEMBER, 2011
SUBMITTED BY – GROUP 5
Brijesh Kumar Nishit Goyal Keerthi Peravali Pracheta Prabhat Prakhar Singh Pranay Khanna Tapan Bhatia PGP27213 PGP27227 PGP27231 PGP27233 PGP27234 PGP27235 PGP27256
Table of Contents
Introduction ...................................................................................................................................................................... 1 Marketing Channel............................................................................................................................................................ 1 Different types of Marketing Channels ......................................................................................................................... 1 Fitness and Recommendations ..................................................................................................................................... 3 Physical Distribution ......................................................................................................................................................... 3 Urban Retail .................................................................................................................................................................. 3 Rural retail .................................................................................................................................................................... 4 Fitness of the model and Recommendations ............................................................................................................... 5 Sales Force Design and Management.................................................................................................................................. 5 Structure...