Submitted by: Submitted by nonso
Views: 155
Words: 755
Pages: 4
Category: Business and Industry
Date Submitted: 01/14/2013 02:21 PM
Sandals
Executive Summary
Sandals Resorts is an all-inclusive resort that is situated in the Caribbean Island. It has four locations which include Antigua, Jamaica, St Lucia, and the Bahamas. The marketing strategy for Sandals Resorts targets specific group of customers: newlyweds going for a romantic getaway, and tourists traveling on a business tour trip. The strategy calls for a variety of products that are offered at the resorts which attracts customers to spend their vacation at the island - like free cruising across the island, free parking, affordable rooms and an excellent room service. Sandals may have accomplished this status because of its promotional strategy. The organization’s promotional strategy has helped build customer interest in the travel industry. For instance, Sandals’ marketing managers have not only placed ads on TV’s and magazines but also sent direct mail flyers to registered customers about their product and what they offer.
Marketing Mix
There are four parts of the marketing mix which include: Place, Promotion, Price and Product. The 4P’s are the key to success in any business around the globe. The marketing mix also helps to identify the correct decisions to meet the needs and wants of customers in the most effective manner against the competition. Effective application and management of the 4Ps is crucial for organizational survival and growth in the market place.
Product Review for Sandals: Sandals offer varieties of all inclusive rooms and all the rooms are competitively price depending on the choice of room a customer’s wants.. Sandals resort properties also host wedding ceremonies annually, all complimentary, with special dining and personalized gifts provided from Waterford crystal and Wedgwood china. This attracts luxury travelers who previously might not have considered an all-inclusive resort vacation. They also make sure they follow the trend and evolution of management. They do this by introducing new technologies...