Finance

JetBlue is one of the top most in the low-cost air transport industry in the United States of America. It has been believed as one of the toughest competitors of the long-time ruler of the industry Southwest Airlines. Based on the case study, a balance of both the internal and external elements of company’s environment made success in the sector. PEST Analysis and SWOT analysis used to weigh the capabilities of the firm. At the end of the analyses a set of recommendation will be provided. Basically, the company is on the right track with regards to its operations. Though there are still minor imperfections on the organisation as a whole, a close regard on both the internal and external environments will be able to keep the JetBlue overcome the hurdles and obstacles in achieving their ultimate goals.

INTRODUCTION:

JetBlue is one of the low fare Airways in United States of America. The founder and chairperson of JetBlue airways is David Neeleman. He was launched the idea of Airways Corporation in the year 1999 with initial investment of 130 million dollar. It covers 20 states all over in America. The main aim of the Airways is to bring the humanity back to air travel, after the one year of operations the first flight has been launched in February 2000 and the targeted destinations are New York and Florida. The main aspects of the Airways are to MAKE CUST Experience as simple and pleasant as possible. The chairperson’s vision was to provide “high-end customer service at low-end prices”. The main core strategy of Airways is low-cost achieved through a smaller and more productive workforce. The strategy of limited routes and point to point routes made the organisation in positive growth rate. In 2005, JetBlue introduced of a new model planes, i.e., EMBRAER, that are smaller than the A320s which they were using at earlier. It provides the customer with very new brand aircrafts with more spacious, leather seats and individual television set. It also provided...