Brand Competition and Industry Transition

　　Brand Competition and Industry Transition

　　With the development of dozens of years, the domestic crusher industry has been growing up. Resulting from those construction projects such as the tide of capital construction, industrialization, Western Development, etc, the market for crusher is opened and its prospect can be quite vast. However, this industry, not strong enough, is confronted with the challenges of technical innovation and brand creation in the process of internationalization.

　　Considering the industry condition of supplies exceeding demands and fierce competition, most crusher manufacturers has discarded the sales strategy of low-quality and low-price products and emphasized on provided customers with satisfying products and services. Through characteristic products positioning and high quality, they try to attract, obtain and find potential customers and establish long-term cooperation relationship, grasp a good understanding of their demands and achieve win-win result finally. Meanwhile, although the low price had been a competitive advantage for a long time, the brand becomes increasingly crucial in the machinery market and this branding process is accelerating. More attention have been paid to the added value brought by the brand. Under this circumstance, it is absolutely necessary to enhance the advantage of product brand and promote its high-end image for domestic crusher manufacturers.

　　Being conscious of this situation, YIFAN introduces advanced technology and talented personnel to increase the technology content of products, independently researches and develops crushers featured with low power consumption, little amount of dust , high application ratio and attaches more importance on the R& D of new machines and quality management system. At the same time of promoting its core competitiveness, the company creates and grasps the development opportunity for the crusher industry and itself.

　　According to professional researchers, the...