Cocacola Ad Review

1886 First Coca-Cola ad in the Atlanta Journal 1885 Logotype created

1894 First sold in 6 oz. bottles 1916 “Hobble-skirt” bottle design introduced

1930’s Image of red and white Santa Claus is promoted in ads for the first time

1950 First Coca-Cola T.V. ad created 1966 “Things go better with Coke” campaign

Brand Timeline

1928 First sponsor in the Olympics in Amsterdam

1979 “Have a Coke and a Smile” campaign 1993 “Always Coca-Cola” campaign features polar bears for the first time 2008 ‘Happiness Factory’ 2000 “Coca-Cola. Enjoy” international campaign

1978 Coca-Cola sponsors FIFA for the first time with its “Coke adds life...” campaign

?

1971 “I’d like to buy the World a Coke” campaign: one of the best campaigns in history

2006 “The Coke Side of Life”

2009 Coca Cola – “Open Happiness”

Introduction

The Coca-Cola products (NYSE: KO) is the world largest beverage company, refreshing consumers with more than 500 sparking and still brands. Leg by Coca Cola, the world’s most valuable brand, and the company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Company is the No. 1 provider of sparking beverages, ready-to-drink coffees, and juices and juice drinks. With an enduring commitment to building sustainable communities, the Coca-Cola Company is focused on initiatives that reduces environmental footprint, support active, healthy living, create a safe, inlusive work environment for the associates, and enhave the economic development of the communities wher they operate. Together with bottling partners, the Coca-Cola Company ranks among the world’s top 10 private employers with more than 700,000 system employees.

Fast Facts: Established: 1886 Ranking: Owns 4 of the world’s top 5 nonalocoholic sparkling beverage brands: CocaCola, Diet Coke, Spirit, and Fanta Company Associates: 146,200 worldwide Operational Reach: 200+ countries Consumer Reach: 200+ countries...