Market Stategy

Market Strategy

Curtis, Rhodes,

Grand Canyon University

Marketing Environment AMP-425

Professor Brockway

Market Strategy

Everyone uses blinds in their homes. What I hate about blinds that are available today are those ugly strings that dangle for everyone to see. Too many times either the string breaks or are tangled or one side wants to come up and the other side stays down. What about the safety of your children or your pets that can tangle themselves up in those strings? What about those motorized blinds that most cannot afford? I have thought of an idea which is simple and nor expensive to the manufacture or the consumer. The simple addition of adding a motor at the top would eliminate the use of strings to raise or lower blinds. Similar to what are used in awnings today. This motor could be ran on batteries and easily replaced. The research I did shows that in the consumer market today Blinds that are motorized cost as little as one hundred dollars for each blind. The everyday simple consumer cannot afford this. My designed would allow families to afford my product. With a simple button on top of the blind allows you access to open or close the blind.

"The task of dividing the total market, which is often too large to serve efficiently, into smaller segments that share common characteristics, is called segmentation" Kotler, 1987). Organizations using this enhanced customer knowledge will be able to match the requirements of the customer with firm's offerings (McDonald et al. 1995). Segmenting a market is required by the organizations that manufacture goods or provide services where they do not have to worry about addressing each individual customer but a group of customers grouped together under a category or segment. The segmentation can be based on the types of population, by age, color, sex, and so forth. This kind of of classification is usually called demographic segmentation. Another kind of of segmentation can be geographic....