Business

1

Telecommunication

Thought Process

2

3

Identifying key growth

drivers

Subscriber Base, Rural

India, VAS Services

Differential analysis

parameters

Impact on

ARPU, Private and

Public Firms

Final Conclusion

Summary of our findings

Contents

4















SWOT analysis of the sector

Market analysis

Growth and market share of public and private

players

Profit margins of public and private players

Analysis of investments

Future growth prospects of the sector

Future scope of the project

5

SWOT Analysis of Telecom sector

STRENGTHS

6

•

•

•

•

•

•

Increase in mobile subscriber base

Healthy competition and attractive business

environment

Decreased restrictions for foreign participation

Increase in foreign investmentsSingtel(Singapore), Telekom Malaysia, NTT(

Japan), Sistema ( Russia)

Demand for mobile value added services

76.5% increase in broadband subscribers in 2008

WEAKNESSES

7













Maximum number are prepaid users with low activity

level

Average Revenue Per User(ARPU) is declining due to

rise in prepaid users

Delay in implementing 3G

Limited infrastructure in rural areas

Shrinking market of fixed line telephoning

Dominance of fixed line telephoning by BSNL and

MTNL (rural- 99%)

OPPORTUNITIES

8











Recommendation to allow foreign participation for the

auction of 3G

Deployment of Next Generation Network(NGN)

infrastructure

Launch of new multimedia mobile handsets- positive

impact on data service usage

Issue of international and national long distance

licenses- opportunity for companies to develop market

presence

Opportunity to develop WiMax and fibre for

broadband services

THREATHS

9













Mobile network portability(MNP)- increases pressure in

on operators to retain customers

Uncertainty of sufficiency in spectrum allocation for 3G

Network capacity struggling to keep up with...