Submitted by: Submitted by riquel
Views: 466
Words: 650
Pages: 3
Category: Business and Industry
Date Submitted: 01/20/2013 04:51 AM
1. Dyson, Hoover and the bagless vacuum cleaner [Trott, pp. 467-475]
Summary of the Case
* All About Vacuum Cleaner.
* Problems of old model Vacuum Cleaner.
* Dyson took the initiative.
* Introduce Bag less Vacuum Cleaner.
* Offered the design to the int. marketers but turn him down.
* Got the success on 1992 for some reasons:
* It is made of modern tools that are applied for manufacturing its suction pipes. As a result it goes to the core and cleans dust particles.
* Most eye catching and stylish design.
* There is no need of buying vacuum bags.
* The filters are washable and will never get destroyed by the effect of water.
* The dusts that are exhausted are anti-allergic.
* Its updated ball bearing activity helps to move the suction pipe more swiftly and in all direction.
Q: 1
How can businesses try to ensure that heir senior managers (both buyers and new business development managers) do not dismiss exciting technology and with it potentially profitable business?
Ans: 1
* Senior managers of new business development have the ability to detect exciting technologies and always concern about the new business opportunities.
* Opportunity identification comes from different sources like existing products, individuals, brainstorming, customers, vendors, unexploited patent and technology.
* Managers can use competitive intelligence for their long and short term plans. Senior managers also collect information from media and patent office about new technology.
* They can take effective decision about the exciting technology by analyzing information through NPD process.
Q: 2
How can governments try to assist inventors like Dyson and ensure that more innovations succeed in their country, thereby developing their economic base?
Ans: 2
* Dyson did not get any help from the government that is government refused his proposal for grant and did not lend him money.
* Dyson did...