Research in Motion Growth

What is a business model?

How does RIM differentiate itself from other mobile companies and add value to it's service?

RIM on the other hand, started off with a focus strategy: they had great innovation for business-specific users. Over the years, this has evolved into a mess of handsets across multiple carriers with no specifically defined plan. They tried to out-Apple Apple with the Blackberry Storm and later the Torch, both of which have been relative failures compared to the iPhone. They’re doing okay today, however I would question their long-term goals. It seems as though they are moving toward that proverbial loser’s circle in the “middle,” as they attempt to create devices that reach across all markets. They’re not necessarily the low-cost producer, they don’t innovate more than Apple, and they don’t have the same kind of brand loyalty, as we’ve seen the exodus of business users to the iPhone. 

decent segment of people who will only buy a BlackBerry because of the fact that it can get on Microsoft Communicator corporate messaging networks.

RIM follows a focused differentiation strategy. This general idea for this strategy is to offer a niche product or service that is customized to their needs. For RIM, they offer several services including BlackBerry Enterprise Server, BlackBerry Mobile Data System, BlackBerry Smartphones, BlackBerry Connect Devices, BlackBerry Alliance Program and BlackBerry Solution Services. Two of the biggest offerings that are utilized by customers are the BlackBerry Smartphones (73% of Revenue), followed by services such as the BlackBerry Enterprise Server (18% of Revenue).

How can RIM increase sales without dropping prices?

What intellectual property does RIM use in it's service?